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About the brand

A fast-growing functional-beverage startup whose adaptogenic drink mixes have gone TikTok-viral for their stress-reducing formulations and science-backed ingredient transparency. The company sells DTC, is stocked in Target, and leans heavily on social proof from creators and customers.

What you’ll own

• Influencer program end-to-end – source, vet, and activate micro- and mid-tier creators (5 k–250 k followers) on TikTok, Instagram, and YouTube; build ambassador tiers and evergreen UGC pipelines.
• Campaign strategy & execution – craft briefs that showcase product benefits (calming, hormone balance, no fillers), negotiate deliverables/fees, handle product seeding, and ensure FTC-compliant disclosures.
• Performance tracking – set KPIs (CPM, CAC, view-through, affiliate ROAS), run A/B creative tests, and translate results into actionable insights for paid-social and email teams.
• Community & brand voice – monitor creator content for on-brand tone, engage with comments, and surface UGC for repurposing across ads, website, and retail displays.
• Cross-functional alignment – partner with Growth, Creative, and Ops to forecast inventory for spikes, sync launch calendars, and secure incremental retail placements via influencer buzz.

• 3–5 yrs running influencer programs for a CPG, beverage, or wellness brand; proven TikTok success a must.
• Rolodex of creators in food-and-bev, wellness, and Gen-Z lifestyle niches.
• Strong negotiator able to manage $50k – $200k quarterly influencer budgets and multiple agency/sourcing platforms.
• Data-driven: comfortable building dashboards, calculating blended CAC, and presenting insights to leadership.
• Excellent copy instincts and eye for video hooks, trends, and meme culture.

• Bonus: experience integrating affiliate links, Shopify Collabs, or LTK, and familiarity with paid-social whitelisting.

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Posted 14 days ago