Meme Director, Editorial & Audience Development
at TaskForce
📍 Brooklyn, New York, United States
Full Time
Role Summary
TaskForce is looking for a clever, creative New York City-based senior leader to lead day-to-day editorial direction and audience development for our meme program, with a Reddit-first distribution posture and a supporting footprint across other platforms. This is a player-coach role focused on high-velocity creation, sharp editorial judgment, and disciplined distribution and growth. The ideal candidate is politically engaged, lives and breathes news & pop culture, is a creative thinker, and is funny AF. This role reports to the VP of Content and will work cross-functionally with multiple departments, including Marketing & Design, and will interface regularly with senior management.
Responsibilities
Team leadership
- Manage and coach a small team of meme creators, including output expectations, editorial judgment, and platform execution.
- Lead brainstorming that reliably produces effective content.
- Ensure that creators are hitting posting quotas and deadlines, and meeting post engagement expectations on platforms such as Reddit, Instagram, Facebook, X, etc.
Editorial leadership
- Translate campaign goals into clear briefs, daily direction, and weekly plans.
- Run editorial meetings and rapid-response decision-making tied to the news cycle.
- Set a practical “quality” bar and a feedback loop so memes consistently align with client messaging and intent.
Meme creation
- Craft original content catered to various social media platforms (Instagram, Threads, TikTok, Reels, Bluesky, etc.) that is funny, relatable, and aligns with client briefs.
- Write witty, hilarious, and relatable copy for social media posts across platforms, ensuring it seamlessly reflects client goals
Audience development and distribution (Reddit-first)
- Stay up-to-date on social media best practices, identify emerging, soon-to-be-viral trends on Instagram and Reddit, and seize relevant opportunities for social coverage.
- Own subreddit and community targeting decisions, platform-specific rules of engagement, and distribution priorities.
- Build and run a lightweight experimentation loop (formats, beats, subreddits, timing, comment strategy), then apply learnings to improve performance.
- Identify trends early and deploy content quickly, including outside typical hours when needed.
Performance management
- Own weekly performance reviews and decision-making based on data
- Define the questions the data must answer (what’s working, for whom, where, and why), and translate findings into changes in editorial and distribution behavior.
- Produce concise internal readouts for the VP of Content and the CEO on what is changing and what is being learned.
Collaboration
- Partner with the VP of Content and the CEO on strategy for priority campaigns and on distribution posture.
- Work with Marketing as needed to boost and promote high-performing posts and content around IRL activations.
- Develop and nurture relationships with outside content creators for collaboration opportunities
- Competitive salary commensurate with experience $100,000 - $140,000.
- Full health insurance coverage and dental/vision benefits.
- 401k retirement savings plan with company match.
- Generous paid vacation and 14 annual company holidays.
- Monthly wellness stipend.
- Experience: 6+ years in social editorial, meme media, culture-led publishing, or political digital, including 3+ years managing a small team of social creators in a fast-moving environment.
- Editorial judgment: Extremely strong news judgment and a demonstrated ability to operate in fast news cycles, including live coverage playbooks (elections, SOTU, debates, breaking news) and availability outside typical hours when needed.
- Reddit expertise: Deep Reddit fluency, including subreddit norms, posting strategy, and community dynamics.
- Audience development: Proven ability to drive organic growth through distribution strategy, marketing, and social media strategy, and thoughtful experimentation (hypotheses, testing, iteration).
- Creative execution: Proven track record producing engaging memes and social content; quick, witty creative mindset with strong ideation skills; ability to stay on-message for clients and maintain a consistent brand voice.
- Writing: Excellent writing skills, with a demonstrated ability to craft engaging, funny, clean social copy aligned to a brand voice.
- Design capability: Proficient in meme creation and production tools (e.g., Photoshop, Illustrator, After Effects, Canva) and comfortable using AI tools responsibly.
- Platforms: Deep knowledge of established and emerging platforms and how content performs across them (Reddit, Instagram, Facebook, X, Threads, TikTok/Reels, etc.), including multi-account operations and awareness of account authenticity constraints.
- Analytics literacy: Comfortable using analytics outputs to evaluate performance and translate insights into editorial and distribution actions (not necessarily building dashboards).
- Operating style: Highly organized, able to juggle multiple priorities and deadlines, and agile in a small-team environment.
- Mission alignment: Familiarity with, and strong enthusiasm for, progressive politics and social impact work.
Please submit a cover letter, resume, and examples of your funniest, most viral memes and other social posts (personal and/or work examples will both be accepted).
Posted about 8 hours ago